CASE STUDY
Reengineering Company Business and Revenue Models
Client
A consumer products company
Services
- Process Improvement
- App Development
- Content Creation
- Marketing Strategy
- Strategic Resourcing
- Partnership Development
Results Summary
- Strong digital marketing foundation developed
- Sales team set up for success
Challenge
Create a business to consumer and business to business mobile application and industry data intelligence reporting too.
Solution
- Reengineered company business and revenue models
- Created Alpha and Beta programs to prove concept successful
- Leveraged all our core technology competencies to build a solid website, mobile app and data management and reporting platform
- Created action packed strategic content plan which included video productions, webinar content creation, podcast scripting, strategic marketing executables
- Integrated digital marketing plan and execution of that plan
- Build a core inside sales team contracted to the client company for further proof of business model acceptance and adoption
- Leveraged PBG’s strategic business development team to lead talks with F-500 potential partners
Results
Developed a strong digital marketing program and sales team that was setup to continue to grow.
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